Shirts were designed for the woman's inline collection at the Hurley Headquarters in Costa Mesa, California.
LIFE IS GOOD
T-shirt art made in collaboration with the wonderful artists over at Life is Good for their 2017 collection. All designs seen here have been hand drawn and painted, with coloring and effects done in photoshop and illustrator. The Life is Good company spreads positive vibes throughout the community with art and a positive message. All graphics seen here have been created with that intention in mind.
In 2013 Adidas launched an industry revolution with Boost, a brand new footwear cushioning compound. boost is the first cushioning innovation since Eva was introduced over 20 years ago. Boost provides insane energy return, and has an incredible feel. launched in Adidas running footwear, boost is now found in many of our shoes.
Re-imagine our Boost identity for a boost communication re-set. Identity is more than a logo. It’s look, feel, tone, and how it is expressed through a spectrum of consumer touch points: communications to retail to packaging and more. With our Boost communications reset, we want to create a renewed sense of energy and excitement for Boost. Boost is all about energy, and we want consumers to feel it. First put together a visual story about the consumer. Where do they live? How do they live? Why do they do what they do? What role does sports play in their lives? And what do they need from their sports products? What is the culture of this consumer, and it’s codes and values? Now create a concept based on your story. A concept born from culture, built for purpose, and daringly simple.
Promotional poster made for a the popular series of mountain ranges in Colorado known as the fourteeners. The event was to occur over the course of 14 days, in which 14 different peaks would be hiked.
Type was laid out vertically, sometimes overlapping, with strong hierarchy of information to mimic the vastness of mountain ranges.
THESIS: CORAL REEFS
The Mayans believed that we live in a cyclical rebirth and destruction of the Earth, and that we currently live on the fifth sun.
"The Fifth Sun" is a project that was focused on the destruction of the coral reef systems in Belize. I used graphic design to bridge the gap between scientific material, and what is relatable to an audience of twenty something year olds. I Focused on three main issues. Global warming, over fishing, and lack of environmental regulations. The colors and graphics drawn were inspired by traditional South American textiles, and the ocean.
The "I'm not dead yet" t-shirts were hand dyed and screen printed. All proceeds earned from shirts sold were donated to the coral reef restoration program.
A book titled "Out On the Ocean" Accompanied the project. It is a silkscreened, Japanese stab bound poem, that takes the reader through the beauty and destruction of the reef.
OUT ON THE OCEAN
I assisted Zipcar's creative team in executing graphics for their marketing department across multiple assets in print and digital. This included designing email banners, promotional postcards, App store mockups, OLAs, editing photos. I helped create the branding book for their new summer campaign, assisting in brainstorming, the creation of mood boards to help have a shared vision of the design direction, and the guide itself.
The prints seen below are a collection of original works. With a strong emphasis on color, and color theory. They fall under the following categories.
DEFINING A SUBCULTURE
Freerunners are an active group of people that practice the art of parkour running in the city. They leap over buildings, and make their own rules. Free-runners break the boundaries that the city constrains us to as adults.
This publication was designed to represent the free-runner mind-set. I contrasted more structured parts, that evoke the cities these groups reside in, alongside free-flowing, hand-drawn flourishes that evoke the creative side of the art of free-running.
The color scheme is supposed to suggest an urban energy. Bright green type contrasts with the black and white photographs to give a sophisicated, livily energy.
Curated and bound two, one-hundred page books with silkscreened detailing that explore nature, literature, music, and art in 2015 as it may be seen by millennials
The first book is all photography that ties into the themes. Photos are paired together to spark a narrative, or be comical. They express the raw energy and intensity of youth culture together.
The second book is all type. The body type comes from many different authors, or important figures to youth today including popular athletes, or tv personalities. Much of the text reflects a highly individualistic mentality, and a concern for social and environmental issues.
NATIONAL VOLUNTEER SERVICE
The Network for Voluntary Services (NVS) is a volunteer organization based in Kenya, that focuses on teaching, orphanage work, and medical relief.
The task was to make one poster in favor and one poster against the organization. The posters communicate these opposing messages using a similar aesthetic language that is inspired by dutch textiles. Dutch textiles were originally brought to Africa during colonization, and remains a popular and cosmopolitan design aesthetic there today. The design has a polarizing history in Africa, which I found appropriate for conveying polarizing viewpoints of this African based volunteer organization.
The poster that in favor of the organization represents a beautiful melding of western tradition and African tradition. It represents how globalization can make the world a better, more interconnected place. Much like the weaves of a quilt.
The aesthetic is used to express a negative viewpoint. One where western societies are ignorant to modern African lifestyles, and a belief that Africa is a place where "tradition" is still happening, and there is little ability for them to move forward or become "modern" on their own.
The pieces below are all oil color painting
BOOK OF INFLUENCES
Designed a 50 page book that reflects the different resources I use every day. I created a consistent layout, color pallette, and typographic system for my work to live in.
The french fold was a crucial design element. Inside each fold, there is a full spread of patterns. I am often influenced by patterns and the french fold allows me to showcase 50 patterns, while still leaving the inside of the book to show other sources.
The book was screw bound. Screws are encouraged to be undone in order to reshuffle the pages and reassembnle the book. Since the layout is so concistent it sllows or the book to be read in any order and still flow beautifully.
Posters explore the idea of selling something that can not be sold. These posters are "selling" the idea of embracing individuality. I used my own fingerprints to stamp out the design in the background, a worldwide marking used to show our individuality. To further connote the idea, I played around with bold, expressive type, and powerful messaging.
The illegal poaching of elephants in Africa continues to be a problem. I created a fold out, that references the issue of illegal poaching through typographic exploration. Working with hierarchy of scale, color, and layout, I was able to make an impactful typographic statement about the issue. Handmade type was was used to mock the blood spilled in these poaching disasters.